Framgångens mönster. Helhetsperspektiv på samtida bästsäljande fiktion
Tidsperiod: 2020-01-01 till 2023-12-31
Projektledare: Karl Berglund
Budget: 5 802 676 SEK
The purpose of this project is to make a holistic analysis of contemporary bestsellers by combining different methods (distant and close, inductive and deductive, probabilistic and historic-empiric), materials (text data, metadata, reader data), and theoretical perspectives (publishing studies, computational criticism, media theory). Three formats for bestsellers – hardbound, paperback, audiobooks – will be analysed and discussed. By using literary materials as key empirical ground in a study of contemporary publishing, the ambition is to bridge the gap between studies of cultural production and content. The project brings the scale of statistical text analysis to book history and at the same time provides a concrete interpretational frame of publishing studies to literary distant readings. The analysis of reader behaviour data will give unique knowledge on reading patterns in contemporary book trade. The project fills a knowledge gap regarding contemporary bestsellers, which has never been studied on a large scale. Our project breaks new ground in its macroscale cross-analyses of literary text, publishing context and reader behaviour data. By combining language technology tools and book history, the project expands publishing studies both conceptually and methodically. A further aim is methodical development on all both in the collaborative efforts between the humanities and computational linguistics.