LITTERATURE

• Blythe, Jim, The essence of consumer behaviour, London, Prentice Hall, 1997Compulsory*
• Cialdini, Robert B., Influence: science and practice, 5. ed., Boston, Pearson Education, cop. 2009Compulsory*
• Emery, Barry, Sustainable marketing, Harlow, Pearson, 2012Compulsory*

Articles from Harvard Business Review, Sloan Management Review and "peer reviewed journals" like Journal of Marketing Communications and Journal of Consumer Research, about 50 pp.

Reference literature

• Solomon, Michael; Bamossy, Gary; Askegaard, Søren, Consumer behavior: a European perspective, 3. edition, Harlow, Financial Times/Prentice Hall, [2007]
• Mowen, John C; Minor, Michael, Consumer behavior: a framework, Upper Saddle River, N.J., Prentice Hall, c2000
• Bagozzi, Richard P, Marketing as Exchange, Part of: Journal of marketing, vol. 39, no. 4, 1975, p. 32–9

* Compulsory